• Binance, a popular crypto exchange, is sponsoring The Weeknd’s “After Hours Til Dawn” tour in Australia and New Zealand.
• Tour participants will receive limited-edition Souvenir NFTs (SNFTs) granting them access to exclusive privileges such as The Weeknd’s concert and autographed merchandise.
• Binance users in the regions will also get access to exclusive perks during the tour.

Binance Sponsors The Weeknd Tour

Binance, one of the world’s leading cryptocurrency exchanges, has announced that it will be sponsoring The Weeknd’s upcoming „After Hours Til Dawn“ tour in Australia and New Zealand. This leg of the tour is planned for November and December and is designed to enhance fan experience by integrating novel web3 technologies.

Special Perks for Binance Users

Participants in the tour will receive limited-edition Souvenir NFTs (SNFTs), which grant them access to exclusive privileges such as The Weeknd’s concerts and autographed merchandise, among other benefits. In addition to SNFTs, Binance users in Australia and New Zealand can enjoy exclusive perks during the tour.

The Weeknd’s Digital Experience

The collaboration between Binance and The Weeknd will create an enhanced digital experience for fans attending his shows this year through special offerings like SNFTs. It also showcases how blockchain technology can be used to provide innovative experiences for music lovers around the world.

Benefits For Crypto Adoption

By teaming up with Binance, The Weeknd is helping open up opportunities for more people to explore crypto adoption while they attend his shows this year. This could help foster greater understanding of cryptocurrencies amongst a wider audience while providing a unique experience for those attending his shows this fall/winter season.

Conclusion

This collaboration between Binance and The Weeknd demonstrates how blockchain technology can create new experiences for fans attending live concerts or events around the world while also promoting crypto adoption on a larger scale.